Moket is a new Australian company on the scene that's pioneering novel ways to develop and use Flash Lite content on mobile devices such as mobile phones, personal digital assistants and other consumer electronics devices.

In fact, Moket was the first Australian company dedicated solely to developing Adobe® Flash® Lite™ content for these devices, with ground-breaking applications and ideas that cover a wide range of products including games, personalised content, mobile tools and applications.

Flash Lite is the Adobe Flash player created specifically to allow Flash developers to bring the rich user experience (including video and interactive content) from the web browser to the small screen.

To speed adoption of Flash Lite technology, Moket has quickly developed a network of production and distribution partners who work with the growing global market sectors that support Flash technology. To date, Moket products have been licensed for distribution and preinstallation on handsets in several regions around the world including the US, Taiwan and Singapore.

Moket's CEO and founder, Dale Rakine, started the company in late 2004 after a number of years managing his own web development studio.

"I've been working with Flash and interactive media for the past 10 years, in various web development roles," says Dale.

"When I got involved with web design, Flash technology was just emerging, but it really caught my attention. I started developing with Flash and it became my main tool of choice."

"In 2004, I recognised the huge potential Flash Lite has in the mobile device market space: its launch onto the mobile platform was exciting. I could see that Flash Lite content was just beginning to make its mark around the world."

Soon after that, Dale founded Moket and quickly took steps to promote Flash Lite development in Australia.

"Unfortunately Australia is a bit behind in the market compared with early Flash Lite adopters in Japan, Korea and North America, when you compare the number of Flash devices in circulation," says Dale.

"However, the opportunity to grow the market in Australia is huge: it's just a matter of time before we have more manufacturers, distributors and network carriers that support and use the technology here."

To encourage the use of Flash Lite in Australia, Dale is developing relationships with two major carrier networks and believes that, in time, Flash technology will be entrenched in our everyday lives through mobile devices.

Dale is also a Certified Flash Lite Instructor and Developer, and manages the Australian Adobe Mobile and Devices User Group.

"We're in the early days, but the market is starting to shift into gear," says Dale.

To round out his work in Australia, Dale works with international clients, helping content aggregators and distributors, mobile carriers, device manufacturers and content owners implement Flash Lite content with application and game product development, publishing and training services.

Dale is also a regular presenter at the webDU conference on the topic of Flash Lite, as well as the Adobe MAX conferences.

"Flash Lite offers developers and content owners a superior platform for the delivery of content on the mobile platform," says Rekine.

"This year at the Adobe MAX 2007 conference in Chicago, I'll team with Boston-based Flash Lite technologist Alessandro Pace to deliver a presentation on the Top 20 Tricks for Improving Flash Lite Development," says Dale.

In the session, Dale and Alessandro will provide developers with little-known ideas and tips to increase their Flash Lite skills, learn best practices, and gain insight into where Flash trends are heading.

"I believe Flash Lite offers developers and content owners a superior platform for the delivery of content on the mobile platform, when compared with other technologies," adds Dale.

Dale says the main advantages to developers and their customers include a rapid coding and deployment environment, the ability to leverage skills based in traditional Flash development, the ability to work with proven Flash technology in the web-based player, and the ability to create multi-purposed content on several types of mobile devices.

"Our entire business is based on Adobe products and the Flash Lite platform. If it weren't there, we wouldn't have a business!"

For more information, visit Moket.